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fakeGeek

Geek-ol-o-gy (n). See Geekology
How they named companies

Naming a startup is a headache. Everybody tries to bruteforce alphabets to comeup with a cool yet different name. Here i have found an interesting article that described how companies were named. Following are some exceprts taken from the article

Adobe- came from name of the river Adobe Creek that ran behind the houses of founders John Warnock and Chuck Geschke .

AltaVista- Spanish for "high view".

Apple- for the favourite fruit of co-founder Steve Jobs and/or for the time he worked at an apple orchard. He was three months late in filing a name for the business, and he threatened to call his company Apple Computer if his colleagues didn't suggest a better name by 5 p.m. Apple's Macintosh is named after a popular variety of apple sold in the US. Apple also wanted to distance itself from the cold, unapproachable, complicated imagery created by the other computer companies at the time had names like IBM, NEC, DEC, ADPAC, Cincom, Dylakor, Input, Integral Systems, SAP, PSDI, Syncsort and Tesseract. The new company sought to reverse the entrenched view of computers in order to get people to use them at home. They looked for a name that was unlike the names of traditional computer companies, a name that also supported a brand positioning strategy that was to be perceived as simple, warm, human, approachable and different. Note: Apple had to get approval from the Beatle's Apple Corps to use the name 'Apple' and paid a one-time royalty of $100,000 to McIntosh Laboratory, Inc., a maker of high-end audio equipment, to use the derivative name 'Macintosh', known now as just 'Mac'.
Cisco- short for San Francisco. It has also been suggested that it was "CIS-co" -- Computer Information Services was the department at StanfordUniversitythat the founders worked in.

eBay- Pierre Omidyar, who had created the Auction Web trading website, had formed a web consulting concern called Echo Bay Technology Group. " EchoBay" didn't refer to the town in Nevada, the nature area close to Lake Mead, or any real place. "It just sounded cool," Omidyar reportedly said. When he tried to register EchoBay.com, though, he found that Echo Bay Mines, a gold mining company, had gotten it first. So, Omidyar registered what (at the time) he thought was the second best name: eBay.com.

Hotmail- Founder Jack Smith got the idea of accessing e-mail via the web from a computer anywhere in the world. When Sabeer Bhatia came up with the business plan for the mail service, he tried all kinds of names ending in 'mail' and finally settled for Hotmail as it included the letters "HTML" - the markup language used to write web pages. It was initially referred to as HoTMaiL with selective upper casing. (If you click on Hotmail's 'mail' tab, you will still find "HoTMaiL" in the URL.)

                                                                                                                  

Microsoft- coined by Bill Gates to represent the company that was devoted to MICROcomputer SOFTware. Originally christened Micro-Soft, the '-' was removed later on.

Nike- named for the Greek goddess of victory.

Sun Microsystems- its founders designed their first workstation in their dorm at StanfordUniversity, and chose the name Stanford University Network for their product, hoping to sell it to the college. They didn't.
Yahoo!- a "backronym" for Yet Another Hierarchical Officious Oracle. The word Yahoo was invented by Jonathan Swift and used in his book Gulliver's Travels. It represents a person who is repulsive in appearance action and is barely human. Yahoo! founders David Filo and Jerry Yang selected the name because they jokingly considered themselves yahoos

                                                          

Published Wednesday, February 22, 2006 5:17 PM by fakeGeek

Comments

# re: How they named companies @ Thursday, February 23, 2006 4:09 PM

"Python" due to Monty Python,creator was watching a program on BBC when he named the language.

kadnan

# re: How they named companies @ Thursday, February 23, 2006 9:35 PM

Great article... Man you read alot and find useful stuff from useless internet... :)..


"We need to start again. We need to stop saying how wonderful things are. We need to openly, truthfully and respectfully admit that the internet itself, in almost all of what's been done with it, is ***."
http://www.internetisshit.org

Zahid Irfan

# re: How they named companies @ Friday, February 24, 2006 4:14 AM

Adnan,
Thanks for sharing that.
Zahid,
First off, great quote in your comments.You know what? I really am happy to see that you are actually reading my blog, and even better Zahid Irfan is leaving his comments. Hats off, sir :)
I would really appreciate if you keep reading and keep posting your feedback.
-fakeGeek

fakeGeek

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